Proton entered Pakistan during a period of rapid expansion in the local auto sector (the Auto Policy 2016–21). The Saga was marketed as the “cheapest sedan in Pakistan,” aiming to lure buyers away from premium hatchbacks like the Suzuki Cultus and KIA Picanto.
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Engine Downsizing: To benefit from lower tax brackets in Pakistan, the engine was slightly reduced from the Malaysian 1332cc to 1299cc.
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Initial Hype: The first 100 units were imported as CBU (Completely Built Units) from Malaysia, with local assembly (CKD) starting later in Karachi.